When it comes to relating to people who are different from us, humans have a natural inclination to get it wrong. Our cognitive biases get in the way of effectively communicating, and most of the time, we don’t even notice it’s happening. When we have this much trouble truly connecting with others, how do we sell effectively to diverse prospects? In this compelling keynote, Chris Dyer shares a fresh perspective for building relationships with sales leads, understanding what’s important to them, and earning their trust.
A highly-accomplished entrepreneur, Chris has more than 25 years of experience growing sales through ingenuity and creativity, all on a shoestring budget. He applies the principles he’s learned firsthand, along with years of research on performance, to inspire sales teams to reach new heights.
Whether you’re interested in building your sales funnel, strengthening your current relationships, or mastering the art of selling efficiently and effectively, this presentation is for you. You will leave with a variety of actionable things you can do immediately to give prospects what they want and make your business stronger than ever before.
- Overcoming cognitive biases that hinder performance
- Understanding the right time to deliver content and pricing in the sales process.
- Knowing when to shut up and let prospects lead you to the close